![]() ![]() Microsoft gets the largest gaming celebrity in the world in their corner, and I feel like this could be the beginning of some kind of creator arms race where we see possible overall deals between streamers and YouTubers and larger companies, be they Activision, EA, Ubisoft, Sony, Nintendo and so on. Ninja is being paid millions upon millions to simply switch streaming platforms and occasionally play Microsoft games that he probably would play at some point anyway. But it’s hard to see this as anything but a win-win for both parties. Obviously this has drawn a select crowd of people calling Ninja a sellout, because of course that was going to happen. (Photo by Eric Ananmalay/ESPAT Media/Getty Images) Getty Images Jin the Flushing neighborhood of the Queens borough of New York City. NEW YORK - JULY 27: Jack “CouRage” Dunlop and Ninja at Fortnite World Cup at Arthur Ashe Stadium on. ![]()
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